People, the world over, have been awed by the launch of Pokémon Go. The game has brought nostalgia, curiosity, and a unique gaming experience to more than a single generation of people. Individuals who have never heard of or seen Pokémon have indulged themselves in the new augmented reality experience. It has already surpassed the daily active users of Tinder and Twitter in just two weeks of its launch. And as far as we can see it, this is just the beginning.
FACT: 40% of adults who have downloaded Pokémon Go are older than 25 years – A reiteration of the fact that games and cartoons never correlate with age.
Niantic Inc., the company behind Pokémon Go initially launched the game in Australia, New Zealand, and the United States. Now the game is available in 5 more countries which include Germany, UK, Italy, Spain, and Portugal.
Launching a game at such a large scale is never an easy task. When you surpass the daily active users of Twitter and Tinder, managing the servers and anticipating technical glitches come as a part of the large package.
During the initial launch, Pokémon Go servers received an overwhelming number of signups than what was expected. To garner initial traction, they also played the infamous Pokémon Challenge along with Google back in 2014. Though this gave them the relevance of Pokemon in today’s time, signups were way beyond the estimated number.
Under such unforeseen circumstances, there are numerous questions that go through one’s mind. Will the servers be able to handle the extra load? Is there a way to foresee server issues? Can we overcome the situation with minimal impact on customer experience?
If the above said points are not addressed in a timely manner, it will become a difficult task to stand against the might of increased server issues. Expanding the servers in a single throw is never an option; however, optimizing your servers is the best choice.
Optimizing your servers will help in tracking down unforeseen server issues and helps in scaling up the servers in a methodical way. Optimizing servers will support in reducing the server issue incidents and result in better customer experience. The process involves reduced frequency of server crashes over a period.
Pokémon GO is a dream come true for millions of Pokémon lovers. Growing up to a cartoon to play the visual-based game in your 20s is an experience that cannot be explained in a few words. And Niantic has done justice to these dreamers. A lot of hard work and time has been invested in delivering Pokémon GO and scaling it to the level where it has currently reached. The acceptance of the game is also reflected by the fact that Nintendo’s shares reached its peak since 1983 and Pokémon GO has added $7.5 billion to Nintendo’s market value.
We thank Niantic for bringing joy to more than one generation. Our monitoring tool MONyog actively caters to the leaders in the gaming industry since inception. We have helped them optimize their server performance and provide unparalleled user experience to their customers.